What is a missed call actually costing you?

Type your own numbers below. No industry averages, no assumed close rate for Toby, no invented statistics — just your calls, your job value, and your own close rate, multiplied out.

Your numbers

Calls that ring out or go to voicemail — not calls you answered.

What a typical job is worth to you, all up.

Of the calls you DO answer, how many turn into a job.

Lost per week $0
Lost per month $0
Lost per year $0

Toby costs $149 a month, plus $39 for each booking it actually makes — nothing for a call it doesn't convert. Based on what you typed above, one job booked this month would cost $188 against the $0 a month you calculated you're currently losing.

This is arithmetic on the numbers you typed, not a prediction of how many calls Toby would book for your business — we don't have a measured figure for that yet, so we're not going to invent one.

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